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Adwords-Display - Display Advertising Advanced Exam - Dump Information
|Exam Name||:||Display Advertising Advanced Exam|
|Questions and Answers||:||391 Q & A|
|Updated On||:||January 1, 2018|
|PDF Download Mirror||:||Adwords-Display Brain Dump|
|Get Full Version||:||Pass4sure Adwords-Display Full Version|
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Adwords-Display Questions and AnswersAdwords-Display Google Display Advertising Advanced Exam http://killexams.com/pass4sure/exam-detail/Adwords-Display QUESTION: 213 Terry wants to create a YouTube ad for her company, but she wants to use location- based targeting the ad based on location. In YouTube, what term is assigned to such targe ting? A. Geo-targeting B. Nation targeting C. Geo-cach ing D. Demographics Answ er: A QUESTION: 214 You are considering a YouTube standard autoplay ad for your client's ad campaign. The YouTube standard autoplay ad is a 300x60 ad, and allows 30 seconds of playtime. What limitation does YouTube place on this ad type that you must inform your client about? A. The video ad m ust have a companion file that will load when the user clicks the autoplay ad. The companion file loads a 950x500 video. B. The ad will only play if the user clicks on the ad. C. The first 30 seconds of the video will automatically play, but without sound. D. The video length cannot be more than 2 minutes total when the user clicks the ad. Answ er: C QUESTION: 215 You are helping a client create a YouTube advertisement and you tell them that they should use their TV assets online in YouTube through pre-roll, mi d-roll, and post-roll placements. The client does not understand what you mean by TV assets. What is a TV asset? A. Digital v ideo that is television and Web-ready B. TV commercials C. Televisions show D. TV budget for advertisements Answer: B QUESTION: 216 Mary wants to participate in a reservation campaign on YouTube for her company. She has been working with som e designers to create ads, videos, and other content for the campaign. YouTube offers four types of reservations; which one of the following is NOT one of the reserved media placements available on YouTube? A. AdWords Auction B. Partner Watch Pages C. YouTube Run-of-Site D. YouTube Homepage Answer: A QUESTION: 217 Allen is managing ads for his company and he 'd like to include the ads in the Google Content Network. W here does Allen configure automatic placements of ads in the Google Content Network for his campaigns? A. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Networks" tab. B. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Settings" tab. C. Allen will select "Relevant pages across the entire network" in the "Ad Settings" section on his "Settings" tab. D. Allen will select "Relevant pages across the entire network" in the "Network Settings" section on his "Opportunities" tab. Answer: B QUESTION: 218 Fannie is interested in purchasing a YouTube homepage masthead for an ad cam paign. She has hired you to help her choose the best ad type for the campaign. You tell her that there are three ad formats for the masthead on YouTube. Which one of the following is NOT one of the three masthead types? A. Expandable B. Cooperative C. Standard D. Tandem Answer: A QUESTION: 219 Howard is a Google AdWords consultant for the HKQ Company. He is reviewing the videos the HKQ Company has loaded to YouTube through YouTube Insights with Hal, his contact at the HKQ Company. Howard and Hal want to review the videos performance to create a strategy to refine the videos for better performance. YouTube Insight offers several different reporting features for a YouTube account. Which one of the following is NOT one of the reporting features that YouTube Insight offers for review? A. Discovery B. Views C. Referrers D. Community Answer: C QUESTION: 220 You have created an ad campaign for your company that sells business cards online. You want to target specific types of Websites in th e Google Content Network. How can you choose what types of Websites your business card advertisement will appear on? A. The keywords you select for your ad will determine where your advertisement will appear within the Google Content Network. B. Google uses automatic placements for all Content Network, but you can ad negative keywords to avoid certain Website content. C. You can choose where you ad will appear by using the managed placement options for the Google Content Network. D. The Google Content Network does not a llow you to choose the sites your ad will appear. All placem ents are automatic. Answer: C QUESTION: 221 Lily has created a display campaign to help support her consulting business. She wants to find the best keywords based on th e site content. Which of the following Google AdWords tools should she use to accomplish the task? A. Keyword tools B. Conversion optimizer C. My Change History tool D. Display ad builder Answer: A For More exams visit http://killexams.com Kill your exam at First Attempt....Guaranteed!
Google Adwords-Display Exam (Display Advertising Advanced Exam) Detailed InformationAbout the AdWords certification
The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising.
This article explains the benefits of getting certified, how to get certified, and how to share and communicate your certification status with others.
Before you begin
If you aren't signed up for Google Partners, you need to do so to access the AdWords certification exams and become certified. Review "Sign up for Google Partners" to get started.
Any member of Google Partners can earn our AdWords certification. Here are the benefits of getting certified:
Demonstrate your expertise. Show current and prospective clients that you're a certified online advertising professional with a personalized certificate that you can print as well as a Google Partners public profile page listing your certifications.
Help your agency earn the Google Partner or Premier Google Partner badge. To earn either badge, agencies need at least one of their affiliated members to be AdWords certified, in addition to other requirements. Learn more about the requirements to earn the Partner badge.
How the AdWords certification works
When you sign up for Partners, you'll get access to our free AdWords certification exams and related study materials.
You need to pass 2 of the AdWords certification exams to become an AdWords certified professional — the AdWords Fundamentals exam and one of the following: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising.
Available AdWords certification exams
AdWords Fundamentals The AdWords Fundamentals exam covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns.
Search Advertising The Search Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing search ad campaigns across the Search Network.
Display Advertising The Display Advertising exam covers advanced concepts and best practices for creating, managing, measuring, and optimizing Display campaigns.
Mobile Advertising The Mobile Advertising exam covers the basic and advanced concepts of mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.
Video Advertising The Video Advertising exam covers basic and advanced concepts, including best practices for creating, managing, measuring, and optimizing video advertising campaigns across YouTube and the web.
Shopping Advertising The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns.
The Shopping Advertising exam is available in the following languages: Chinese (simplified), Czech, Danish, Dutch, English (US and UK), French, German, Italian, Japanese, Norwegian, Polish, Portuguese (Brazil), Russian, Spanish, Swedish, Turkish.
How to share your certification status
Once you get certified, you'll be able to share your certification status with others by showing them your personalized certificate or Google Partners public profile page. Read each section below to learn how to access each one.
How to access your personalized certificate
Once you get certified, you'll be able to access a personalized, printable certificate from the "My profile" page in your Partners account. Follow the steps below to print your certificate.
Steps to print your certificate
How to access your Partners public profile
You can demonstrate your expertise with your public profile, a read-only page that lists your AdWords certification status and all of the exams that you've passed. This page is a unique URL that's hosted on a google.com domain, and you can choose who can access it.
To get your public profile's URL and choose who can access it, go to the "Public profile" section of your "My profile" page. Keep in mind that by default, your profile is visible to you only.
Here's what will appear on your profile page:
Your name: This name will be the same name that you use for your Google Account. If you'd like to change your name, read the section below on updating your name.
Agency's name: If your Partners individual profile is affiliated with a company profile, we'll show your agency's name and link to its Partners profile if the profile is published in Google Partner Search.
Photo: Your Google+ profile photo will automatically appear on your Partners profile page (note that your Google+ profile photo is always visible to the public). If your Google+ profile doesn't have a photo, then a photo won't appear on your Partners profile page.
Google+ profile: A link to your Google+ profile will automatically appear on your Partners profile page. Keep in mind that you can choose who sees sections of your Google+ profile with certain people. Learn how to choose who can see sections of your Google+ profile.
Certifications: We'll show your AdWords certification status and a list of the exams that you've passed.
Not on Google+ yet? If you don't have a Google Account connected to your work email address, learn how to create one and access Google+. If you already have a Google Account connected to your work email address, find out how to add a photo to your Google+ profile.
How to share your Partners public profile
By default, your profile will be visible to you only, which means that no one will be able to see your profile page even if they have the URL to it. To share your profile with others, you'll need to make it visible to the public. Follow the steps below to edit your profile's visibility settings.
Steps to edit your profile visibility settings
How to update your name for your certificate or public profile page
If the name that appears on your individual certificate or public profile page is incorrect, you'll need to update that information in your Partners account. To do so, you'll need to edit your Google Account information.
Steps for changing your name in your Google Account
How to stay certified
A passing score on an exam is valid for 12 months after the exam date. To maintain your AdWords certification, you'll need to have valid passing scores on at least (1) the AdWords Fundamentals exam and (2) one of the other advertising exams (for a total of at least 2 passing exam scores at any given time).
For example, if you take and pass the AdWords Fundamentals exam in March and the Search Advertising exam in May, you'll need to retake and pass the AdWords Fundamentals exam by March of the following year and the Search Advertising exam by that May in order to maintain your AdWords certification.
Guidelines for communicating your certification status
Your AdWords certifications demonstrate that you're a certified online advertising professional. Here's what you can say to current and prospective clients about this recognition:
Your AdWords certification recognizes that you're a certified online advertising professional.
You received this accreditation after successfully passing the AdWords Fundamentals exam and either the Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising exam administered by Google Partners.
Here's an example of what you can say about your certification status:
“Google has recognized me as an AdWords certified professional, meaning that I’ve passed multiple exams that assess my product expertise. I’m qualified to help you grow your business on the web using Google AdWords.”
Here are some additional guidelines about communicating your certification:
You may only refer to yourself as certified if you, personally, have passed the certification exams. It's not enough for a co-worker to be certified or for your agency to be badged.
You can refer to yourself as "certified" as long as your certification remains in effect. After the expiration date, you won't be able to refer to yourself as "certified" until you pass the exams again.
You're allowed to mention your certification on your resume, business cards, LinkedIn profile, and other social media profiles. Keep in mind that Google Partners logos can only be used in accordance with our usage guidelines.
Common questions about certifications
The difference between AdWords certifications and the Partner badge
Individuals get certified. Any member of Partners can earn an AdWords certification. As a certified professional, you can demonstrate your achievement with a personalized certificate issued by Google.
Agencies get badged and earn specializations. An agency that meets the requirements for Partner status will earn the Google Partner or Premier Google Partner badge and be allowed to promote itself as a "Google Partner." Note that an agency doesn't become a "Google Partner" simply by joining the program.
Company specializations recognize agencies that accomplish the following:
Earn the Google Partner badge or the Premier Google Partner badge
Have at least one certified affiliated person in an AdWords product area
Demonstrate increased product performance and expertise in that product area, including:
Have a minimum of $10,000 90-day AdWords spend in their certified product area
Google Adwords-DisplayAdwords-Display exam :: Article by ArticleForgetrue Adwords-screen examination question Samples without charge issuu enterprise logo
suitable information on Passing the Google Adwords display network exam I lately took and fortunately passed the Google display advertising superior examination. Which acquired me considering afterwards that it could were good to have some counsel at hand for when i used to be preparing to take it so for my blog this month I intention to offer you all a heads up on what to expect with some profitable assistance!
duration and move Mark
The examination is one hundred ten questions and you deserve to reply them all (or as many as you have time for) in 120 minutes. it would be long satisfactory but if you get caught on a query you can all the time come again to it later. i will be able to go into that extra later within the publish.The pass marks are a bit diverse to the Google advertising Fundamentals exam & Search advertising advanced exam, as which you can move with 70% in preference to eighty five% and eighty% respectively. This can give you a bit bit of respiratory space from panic and worry for those who are taking the examination!
study Adwords-Display, study Adwords-Display and browse a bit greater! The exam follows quite a lot of the counsel given within the learning Centre so I definitely advocate that you just read Adwords-Display this internal and out since you gained’t have access to it all over the verify. there's somewhat plenty to read Adwords-Display if you seem at all of it in one go, so I broke it up a little and took notes to summarise each section to re-revise later.
observe makes ideal! There is no superior way to prepare for the exams than with a little little bit of observe with an Adwords crusade or two. looking through a longtime crusade can do wonders for realizing one of the crucial theory you could have read Adwords-Display about. when you are fortunate ample to have a colleague with event it’s a fine possibility to get your head around probably the most greater complicated points of the reveal network.
it is also value taking some time to have a look at how a monitor network crusade appears in Adwords Editor. It gives a further dimension to how to install a display campaign. for my part, I discover that the style Adwords Editor displays the campaigns helps me to take into account their constitution and setup more than that the way the net interface does.
Have a play with the ad Planner, seek placements, see the information for every placement that’s available and begin figuring out a way to plan your placements. It’s a great device and it’s also covered within the examination so value the time.
it is at all times first rate to familiarise your self with the performance that you can be made use of within the check device. there is the possibility to Mark questions to come returned to later that means you don’t have to reply any as soon as they arrive up if you get caught. you are additionally capable of appropriate click on any solutions that you just don’t consider are correct, narrowing your selections and making finding the appropriate answer simpler.
despite the fact that you don’t mark many questions or depart a good few questions unanswered, i would nevertheless make the most of all of the time allowed for the look at various with the aid of reviewing as many as that you would be able to. I had time left over and by way of spending a while to evaluation a couple of questions I managed to locate a few which I had answered incorrectly.
usual in case you be certain you study Adwords-Display all the literature accessible prior to taking the examine and spend time familiarising your self with the way to construct and manage a monitor advertising crusade, it'll stand you in decent stead for the remaining examination. i might at all times make the most of the time the examine enables though. despite the fact that you get to the end with an hour to head, that’s an hour you were allowed for reviewing your answers!
first rate success Adwords Peoples.
Man Standing Beside Blackboard from BigStock.
Google Confirms local Adwords reveal check within the third week of November, read Adwords-Displayers sent me reveal pictures of a new Google Adwords local screen class that covered a Blue Map Pin & handle. read Adwords-Displayers continued to ask in regards to the check because it showed up in their markets so I asked Frederick Vallaeys, a Product Evangelist for Google AdWords, for greater assistance concerning the check. here is what he pointed out:
right here’s what we’re doing… For a small percentage of traffic, place extensions (and legacy LBAs) that seem as accurate adverts or exact correct-hand facet adverts can be part of an scan in which:
There isn't any choose in or out of this scan at present. if you wish to be eligible to take part in the scan, be sure to set up place extensions for your account. in case you don't want your advertisements to take half within the experiment, which you could pause your location extensions adverts. keep in mind that this test best influences a small percentage of traffic, so that you shouldn’t see any important trade in your information.
Hope that solutions your entire questions.-FredIs it viable that this test relates to the recently ended native checklist ad checks and is an attempt to create a more unified presentation of the advert consequences?
Please trust leaving a remark as your enter will assist me (& everyone else) enhanced take into account and study Adwords-Display native. Google Confirms native Adwords screen verify by Mike Blumenthal
BoomTown Cuts charge-Per-Lead In Half, gains Channel read Adwords-Displayability With Invoca name Intelligence BoomTown, a earnings and advertising and marketing software issuer for the precise property business, applied Invoca’s name intelligence platform to benefit deeper read Adwords-Displayability into its advertising and marketing and earnings performance. The business wanted to have better conversations with prospects and determine what changed into working — and not working — of their marketing initiatives.
The problem BoomTown skilled considerable success through its electronic mail and screen advertising channels, which caused recipients to give the business a name to be trained extra about its answer. BoomTown used a call intelligence solution during the past, however that tool was unable to give its advertising crew the granular insight it required to make extra counseled enterprise decisions and extra develop the enterprise.
“As we were ramping up on the conclusion of 2015, we have been making adjustments throughout advertising, and [we] crucial extra clarity for each channel where leads were coming in the course of the door,” noted Rivers Pearce, Director of advertising at BoomTown, in an interview with Demand Gen report.
The answer BoomTown install a side-with the aid of-aspect look at various between Invoca and a competitor. The goal for Pearce’s group turned into to establish the solution that would deliver tons greater granular statistics from its name intelligence.
The enterprise’s main goal for this deeper insight turned into to superior music the channels the place calls were originating. This protected email, AdWords, monitor advertising, a company site and more.
“We desired to have read Adwords-Displayability around each marketing initiative — both online and offline,” observed Pearce. “Being able to try this at this stage helps spotlight what works and what would not in our advertising and marketing initiatives.”
in the end, BoomTown chose Invoca as a result of the success that they noticed, as neatly because the additional merits bought from the answer. A substantive plus found in leveraging Invoca became its Salesforce integration. When a call comes through the door, a lead profile is auto created in Salesforce.
“When an SDR picks up the phone, they alread Adwords-Displayy have the entire counsel they essential,” stated Pearce. This prevents reps from having to pause conversations and makes it possible for for a smoother customer adventure.
The effects BoomTown’s cost-per-lead became decreased by way of half “just by means of turning Invoca on,” in line with Pearce. Integrations with Salesforce and Adroll ties callers to any general leads within the CRM, which uncovers previous engagement with the brand.
The business receives roughly 1,500 calls a month, and the integrations save reps roughly two minutes on calls, in response to Pearce.
“This gives reps greater time to comply with up and increase workflow to generate more enterprise,” mentioned Pearce. “We now get clarity for income as well as marketing. it's 2016; we should be operating with this type of facts.”
Google trying out URLs Above Descriptions In AdWords No fluff - simply the optimum news in paid search marketing a week.
Google is checking out a version on AdWords monitor that has the URLs shown above both strains of description, however below the headline. Representatives from the quest huge would only say that they’re all the time experimenting with other ways of exhibiting information, but dissimilar individuals of Search Engine Land editorial team noticed the scan on Google.com for loads of search phrases.
The AdWords monitor verify is, in some cases as a minimum, being shown along with an experimental monitor for organic results that we pronounced on in may additionally. That result structure also areas the URL just under the title, or headline, and above the snippets of text.
about the creator Pamela Parker is govt elements Editor at marketing Land, MarTech these days and Search Engine Land. She's a smartly-respected authority on digital advertising, having mentioned and written on the discipline on account that 1998. She's a former managing editor of ClickZ, and labored on the enterprise aspect helping independent publishers monetize their sites at Federated Media Publishing.
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